Title: Rule the Freakin’ Markets: How to Profit in Any Market, Bull or Bear Genre: Non-Fiction, Investing/Finance/How-To Author: Michael Parness Publisher: St. Martin’s Press ISBN: 0-312-28256-7 Page: 246 Price: $17.95 Rating: 5 stars Comment: Highly/Extremely Recommended Reviewed by: Jennie S. Bev, BookReviewClub.com (Purchase here) Whether you are a novice investor or an experienced trader and you need to buy just one book this year, let this be the one. Michael Parness, the author, a screenwriter/playwright who turned into a multimillionaire by trading stocks online offers proven down-to-earth tips in making profit in any market, be it a bull (strong) or a bear (weak) market.  The book is nicely divided into three orderly sections: preparing to win, the mind game and playing to win. In the first part, he invites readers to identify their trading style, to define their trading capacity and to get ready to be unique in order to win (isn’t it beautiful that traders are encouraged to cultivate their own style instead of conforming to existing styles?).  In the second part, he provokes the readers to think like the “enemy” and to understand the basic “commandments” of this mind game.  Lastly, he shares his genuine street wisdom in making the right choices, identifying bad ways to pick stocks and, most importantly, “how to plan, enter, maintain your position in and exit the market smartly.”  So, what’s so special about this book, you might ask. Parness’ vivid witty explanations on what’s behind winning in a bear market (and any market), how to talk like a trader (via “the trader talk” box) and insider views on playing to win cannot be found in other books.  Unlike other authors of similar topics that encompass the sophistication of stock trading, Parness focuses on being easy-going and street smart, knowing what you’re getting into and warning newbies of the market traps in plain language understandable by readers of all levels. (I especially like his humorous writing style that makes this heavy topic so light and realistic, and the way he concludes every chapter with some rules of the game.)  I wouldn’t be surprised if this book becomes a best seller some day.[] Reviewed by Jennie S. Bev, a writer and instructional designer based in San Francisco Bay Area. She can be found online at WritingGigs.com. She is the Managing Editor of BookReviewClub.com.