March 10, 2002, Sunday MONEY AND BUSINESS/FINANCIAL DESK Investing; Day Trading Takes a Conservative Turn By DAN COLARUSSO (NYT) 1268 words EVEN at the height of the bull market, Lowell Koppel did not fit the mold of the hyperactive day trader who jumped in and out of technology stocks dozens of times a day. Instead, he relied on evenhanded options strategies to generate consistent returns that had little to do with the Internet stock bubble. Maybe that is why, after two years of stock market declines, Mr. Koppel, 66, a former software executive, is still trading 100 times a month. Last year, he said, his trading returned 11.5 percent. ''I'm a conservative investor,'' he said from his home in Winchester, Mass. ''I only use about 25 percent of my assets to do this stuff with. The rest is in bonds.'' Day trading became a prominent part of the market landscape in the late 1990's as individual investors using online trading technology left their day jobs and leveraged their nest eggs to trade stocks, often jumping in and out of positions within minutes. The market downturn that began in early 2000 thinned these ranks by the thousands and forced out of business many firms that had provided traders with training, trading privileges and technology. Many of the individual traders who remain have adopted relatively conservative approaches. They say they are holding positions longer, using less aggressive strategies, diversifying their holdings and relying more on short-selling, the practice of borrowing shares to sell in the hope of buying them back later at a lower price. ''In the old days it was, 'Buy whatever you can afford and go home happy,' '' said Joseph Cammarata, president of Sonic Trading, a day-trading firm in New York. ''Now, you have to try to preserve capital.'' Michael Parness, 38, who runs TrendFund.com, which dispenses trading advice online, said, ''I think the main difference is that you have to be willing to take less.'' The title of Mr. Parness's new book, ''Rule the Freakin' Markets'' (St. Martin's Press), shows that his confidence has not waned. He does, however, remind investors to take the same pleasure in buying and selling Goldman Sachs shares at a $2.50 profit as they once did in playing Juniper Networks for one-day gains of $30 a share. ''Everyone who's trading now is actually doing this for a living,'' said Don Bright, the head of Bright Trading, a day-trading firm with 42 offices and 600 clients in the United States. ''The people who treated it like selling real estate on the weekends are gone.'' Mr. Koppel, who has been trading for three years, said he had never been comfortable with pure stock trading. Trained as a chemical engineer, he gravitated to the complex math of options and spends days analyzing them for potential mispricings. ''It's really only in the last six months that I've gotten my calculations to the point where I feel confident,'' Mr. Koppel said, adding that he gets most of his income from writing covered calls, a conservative strategy that involves buying stock and selling call options. The strategy sacrifices potential appreciation in the shares for guaranteed income from the sale of the options. The confidence was tested when the market was near its peaks, Mr. Koppel said. ''Sometimes I felt bad because the stock indices were performing so well and the opportunity loss was large. Now, though, I just try to consistently make money and not worry about the indices.'' Teresa Appleton-Lutz, 37, began trading five years ago after leaving a job at Hewlett-Packard to care for her two children. She has moved from trading initial offerings and technology stocks that were so fashionable in 1999 to trading futures contracts. ''It was so easy to find something to trade then,'' Ms. Appleton-Lutz said. For seven months, she said, she traded only three stocks, Ciena, Exxon Mobil and Mercury Interactive, a strategy that was successful until the market changed. Now she takes comfort in trading E-mini futures, contracts based on major indexes like the Standard & Poor's 500 or the Nasdaq 100 but sliced into smaller pieces for individual investors, and in reading books on charting, technical analysis and more sophisticated techniques. ''When you trade futures on the market, you don't have to worry about a biotech company saying the F.D.A. is investigating it,'' she said. ''You don't have to sweat that kind of stuff. You want to live to trade another day.'' While their numbers have dwindled, active traders are prized by securities firms, which cater to their needs. Electronic trading systems -- often called direct-access trading -- have become widely available to those who want to trade often, but not necessarily at the pace of the day traders of the Internet boom. Some of the biggest companies in the online brokerage business, like Charles Schwab, Ameritrade and E*Trade, have taken steps to increase offerings for active traders in order to diversify their own revenue mix. In early 2000, Schwab acquired CyberCorp, a direct-access trading firm, and renamed it CyberTrader. Since the takeover, the firm's active-trader roll has swelled to 10,000 from 2,500, Schwab executives say. That has helped the company weather a slump in the broader online trading business. Schwab added just 47,000 accounts in the fourth quarter of 2001, down from its peak of 359,000 in the first quarter of 2000; new accounts at Ameritrade dropped to 35,000 from 306,000 over the same period, according to a report from Putnam Lovell, an investment bank in San Francisco. E*Trade licensed direct-access software from A. B. Watley, a day-trading firm, and Ameritrade uses direct-access software developed by TradeCast, another firm with day-trading roots. ''Active traders still are a very important part of the business,'' said Richard Repetto, an e-finance analyst at Putnam Lovell. ''They're a small part of the customer base, but they are very profitable.'' Mr. Repetto said CyberTrader clients account for 13,500 of the 155,000 trades done ''on an average day'' through Charles Schwab. Considering that the firm has 7.5 million clients, the trades by the 10,000 at CyberTrader represent a significant chunk of business. ''Active trading is a viable piece of a big firm with a vertical strategy'' that includes services beyond direct-access capability, said Gary Mednick, an executive vice president at A. B. Watley and former head of OnSite Trading, a day-trading shop. ''The top 10 percent of traders is still producing 90 percent of the business'' for brokerage firms. BETH STELLUTO, a senior vice president for active-trader sales and marketing at Schwab, said company studies showed that active traders use just 37 percent of their investable assets for trading. A few years ago, it was not uncommon for day traders to mortgage their homes to raise trading capital. The industry regards the shift as positive, because it indicates that traders will withstand future market shocks better than they did the bursting of the Internet bubble. Still, Mr. Bright, whose firm trades 20 million to 30 million shares a day, said re-educating traders as the market fell had rated a 7 out of 10 on a scale of difficulty. ''You have to remind people not to be headstrong, so you can't limit yourself to buying first; you can short,'' he said. ''You can't keep doing something that doesn't work. There were people just holding stock and praying it would go up.''