Privacy Policy for: www.trendfund.com Trendfund respects your preferences concerning the collection and use of your personal information ("data"). In order to provide you with relevant information, fulfill your specific requests, and enhance your experience across our Web site, we will at times request data from you. This policy lets you know how we collect data, why we collect it, and what choices you have concerning its use. This is the privacy policy for the Trendfund.com Web sites. This policy describes the broadest potential use of data throughout the Trendfund.com Web sites. Parts of the sites may make far less use of data than we have outlined in the policy. Please note that Trendfund maintains the same privacy practices described in this policy for data we collect off-line; accordingly, references below to Web site "users" also apply to individuals from whom we collect data off-line. Third-Party Web Sites: Trendfund also provides links to non-Trendfund sites we believe may be of interest to you. These sites are provided as a convenience and are beyond our control. You are advised to check the privacy policies and terms of use of those sites before providing your personal data to them. To learn more about Trendfund's privacy policy, review the sections below for information pertaining to:
Trendfund collects data related to our users through the following methods:
Depending upon the method of collection and use, the data collected may include information about the user from forms, registrations and transactions (such as name, title, address, company, phone number and e-mail address), financial/transaction information (such as credit card and payment information), information about use of Trendfund web sites (such as electronic communications protocols, web pages visited and cookies) and user preferences (including product requirements, areas of industry interest, newsletters, community choices and other information managed from the customer profile that is created when registering on Trendfund.com). Electronic Communications Protocols and Cookies: Cookies: Some parts of the Trendfund site use cookies to collect information about visitors' use of the Web site and to facilitate return visits. The information collected from cookies is tracked to enhance security and/or to improve the functionality of the Web site by avoiding duplicate data entry, facilitating navigation, and increasing the relevance of content. Cookies on the site may collect the following information: a unique identifier, user preferences and profile information used to personalize the content that is shown, and membership information to access Trendfund's online communities. Cookies on the site, and the associated data, may be used for the purposes stated in Section 3 below. Some cookies used by Trendfund.com may remain on the user's computer after they leave the Web site, but the majority is set to expire within 30 - 365 days. (As discussed in more detail below, you can set your browser to alert you to cookies being placed, in which case a prompt screen will describe information about the cookie, its duration, and the server to which it is being returned.) There may be some cookies on certain tools that are of longer duration. Cookies may also be of benefit to you by creating a more streamlined login process, keeping track of shopping cart additions and preserving order information between sessions. In the future, as we enable further customization of the site, cookies will help in assuring that information provided to you will be the most relevant to your needs. While we do not offer an opt-out on the site for cookies, browsers provide you with information and control over cookies. You can set your Web browser to alert you when a cookie is being used. You can also get information on the duration of the cookie and what server your data is being returned to. You then have the opportunity to accept or reject the cookie. Additionally, you can set your browser to refuse all cookies or accept only cookies returned to the originating servers. Users can generally disable the cookie feature on their browser without affecting their ability to use the site, except in some cases where cookies are used as an essential security feature necessary for transaction completion. Embedded URLs: In order to provide maximum site utility, Trendfund also uses a tracking technique that uses embedded URLs to allow use of the site without cookies. Embedded URLs manifest themselves as plain text or encoded extensions to the URL that appears in the browser address or location toolbar. This technology allows limited information to follow you as you navigate the site, but is not identified to personal data and is not used beyond the session. While this increases your ability to surf the site, it does not replace the functionality or streamlining of cookies and may limit your use of many convenience features offered by the site. 2. The Data We Collect and How We Use It Trendfund collects data from users for the following purposes: To engage in transactions or communications. Name, address, email, purchase details, and credit card/payment information may be collected and stored as part of the transaction history. The majority of the data collected under this category is business contact information. Trendfund may need to share some of this data (address, payment) with delivery services, credit card clearing houses and other similarly situated third parties that are required to accomplish the transaction. To provide future service and support. Information collected for this purpose is both contact data and information related to products and service/support requested. This information is also used to provide service, product update, and similar notices. To select content. Data may be collected to help create Web site content and navigation that is most relevant and user friendly. This includes data collected as a result of site navigation as well as data provided in forms. To respond to user inquiries and requests for information. This data includes registrations for newsletters and specific requests for further information. To provide various Trendfund communities, such as partners, with relevant product alerts and updates. These updates are related to product releases, prices, terms, special offers and associated campaigns. This data is sent out as part of the program member signing up for the relevant program or online account. To provide information on educational events or relevant partner products. We occasionally co-sponsor events with partners or present at partner events that provide services of potential benefit to Trendfund users. We or our event partners may provide information on such events and services and/or relevant partner products. To help assure respect of your information, we maintain control of the data we collect or limit the use by these partners of data we collect. As a result of your registration for/attendance at an Trendfund conference or event. Those existing customers or registered Trendfund.com users who sign up for a conference or event may be contacted prior to the event to see if any meetings, special demonstrations or other customer facilitation may be provided. This contact is in addition to any contact that may be required to confirm payment or provide logistical information and updates related to the conference. Attendees of such events may also be contacted after the event to see if any further information is required or follow up is appropriate. This information will be used only by Trendfund, designated partners or conference sponsors and will not be released to other third parties. To help assure respect of your data, we maintain control of the data and require that use of the data by these partners is limited to that which is expressly relevant to your profile. Please consult the supplemental privacy statement on the specific conference site for more detailed information. As a result of legal requirements. Trendfund may be required to provide data to comply with legally mandated reporting, disclosure or other legal process requirements. 3.Customization, Preferences and Opt-Out Establishing an online registration profile at Trendfund.com allows visitors the ability to opt in (or out) of communities and provides them with control over their preferences for electronic information delivery. Communications Choices. Trendfund recognizes that users may not wish to be contacted about new or related products. Trendfund.com allows you to opt out of some, or all, email marketing that may result from use of the site. These choices are established and modified via your online registration profile. A link to this profile will be available in marketing emails. If you have any problems in using any of these opt-out mechanisms, please send an email to support@Trendfund.com, indicate opt-out in the subject line and specify what problem you have encountered in the body of the message. Trendfund uses some third parties to administer a limited set of Trendfund advertisements on its Web sites. No data is provided to the advertisers as part of this process, but aggregate profile information, such as user community, may be used in the selection of advertising to make sure that it has relevance to the user. On some banner ads, an embedded pixel may be present, and while it does not associate with a cookie or other personal profile information, it may return session connection information that allows advertisers to better determine how many individual users have clicked on the ad banner. Trendfund is concerned with the security of the data we have collected and has in place reasonable measures to prevent unauthorized access to that information. These measures include policies, procedures, and technical elements relating to data access controls. In addition, Trendfund uses standard security protocols and mechanisms to exchange the transmission of sensitive data such as credit card details. In the event that individual personal data is acquired, or is reasonably believed to have been acquired, by an unauthorized person and applicable law requires notification, Trendfund will notify the affected individual of the breach by email or fax or, if Trendfund is unable to contact the individual by email or fax, then by U.S. mail. Notice will be given promptly, consistent with the legitimate needs of law enforcement and any measures necessary for Trendfund or law enforcement to determine the scope of the breach and to assure or restore the integrity of the data system. Trendfund may delay notification if Trendfund or a law enforcement agency determines that the notification will impede a criminal investigation, unless and until Trendfund or the agency determines that notification will not compromise the investigation. If we are going to use your data in a manner different from that stated at the time of collection, we will notify you via email. You will have a choice as to whether or not we use your data in this different manner. In addition, if we make any material changes in our privacy practices that do not affect user data already stored in our database, we will notify you by email or post a prominent notice on this Web site notifying users of the change. In some cases where we post the notice we will also email users who have opted to receive communications from us, notifying them of the changes in our privacy practices. We may update this policy from time to time to describe how new site features affect our use of your data and to let you know of new control and preference features that we provide you. We appreciate your comments on Trendfund's privacy practices: support@Trendfund.com |